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          <given>Christiana Adeola</given>
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    <title>Primary &amp; Secondary Data for the Research on Analysing the Marketing Strategies that Fish Farming Businesses in the UK Utilise to Gain a Competitive Advantage</title>
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    <keywords>Questionnaires, Primary research, fish farming businesses, United Kingdom,</keywords>
    <abstract>Primary &amp; Secondary Data for the Research Paper: Analysing the Marketing Strategies that Fish Farming Businesses in the UK Utilise to gain a competitive advantage. This research was conducted by collecting data from people in UK fish farming businesses using questionnaires. 

The purpose of the research:
•	To examine the effect of product branding and core competencies on product sales and profitability of UK fish farming businesses to gain a competitive advantage. 
•	To examine the effect of sales promotion on product sales and the profitability of UK fish farming businesses to gain a competitive advantage. 
•	To examine the effect of market positioning and segmentation on product sales and the profitability of UK fish farming businesses to gain a competitive advantage.</abstract>
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        <given>Christiana Adeola</given>
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      <id>caolawunmi@gmail.com</id>
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    <collection_method>Primary Research using questionnaires</collection_method>
    <geographic_cover>United Kingdom</geographic_cover>
    <legal_ethical>The ethical considerations included informed consent form, free will participation, and confidentiality. Participants were sent the information sheet about the purpose of the research, the benefits and risks of participating, usage of data collected, procedures for withdrawal and that their participation in the research was based on their own free will. Furthermore, the principle of confidentiality was upheld through using codes when referring to the participants to avoid the misuse of their information.</legal_ethical>
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