Primary & Secondary Data for the Research Paper: Analysing the Marketing Strategies that Fish Farming Businesses in the UK Utilise to gain a competitive advantage. This research was conducted by collecting data from people in UK fish farming businesses using questionnaires. The purpose of the research: • To examine the effect of product branding and core competencies on product sales and profitability of UK fish farming businesses to gain a competitive advantage. • To examine the effect of sales promotion on product sales and the profitability of UK fish farming businesses to gain a competitive advantage. • To examine the effect of market positioning and segmentation on product sales and the profitability of UK fish farming businesses to gain a competitive advantage.